UX DESIGN
ALL DESIGN WORK DONE WHILE WORKING AT LAUNCH DIGITAL MARKETING/DEALER INSPIRE.
Wickenburg Ranch, situated in the picturesque setting of Wickenburg, Arizona, is a distinguished retirement community that presents a comprehensive lifestyle. It boasts upscale housing options, a thriving social club, and an impressive golf course. The website, masterfully crafted by the team at Launch Digital Marketing, was awarded the esteemed Silver W3 Award in 2020. This recognition highlights the website's excellence in visual design and aesthetics, showcasing its status as a premier online platform that effectively represents the unparalleled offerings of Wickenburg Ranch.
ROLE/RESPONIBILITIES
In the LDM team, I served as a graphic designer responsible for creating mockups, editing brand photography, and sourcing/creating iconography for the website.
CHALLENGE/PROBLEM
Our challenge was to leverage photography and videography as much as possible and incorporate diverse amount of content ranging from real estate listings, food menus, and golf course maps.
GOALS/OBJECTIVE
Our goal is to create a visually captivating website using drone videography and photography, capturing the luxurious essence amidst the desert's beauty. This digital brochure will serve as a portal, immersing visitors in a realm where desert tranquility meets refined luxury, inviting them to explore and experience the allure of this exceptional desert lifestyle.
TARGET AUDIENCE
Retired individuals looking to buy housing in the community, those looking to golf, and people looking for a wedding/event venue.
