UX DESIGN | BRANDING
ALL DESIGN WORK DONE WHILE WORKING AT LAUNCH DIGITAL MARKETING/DEALER INSPIRE.
Vehicle Hero provides a straightforward solution for individuals aiming to sell their cars. Through its network of established dealerships, it efficiently connects sellers with potential buyers. The process is all-inclusive, encompassing vehicle assessment, pricing, and paperwork, managed by a knowledgeable team committed to professionalism and clarity. Vehicle Hero's focus is on simplifying the selling experience, ensuring convenience and satisfaction for all parties involved.
ROLE/RESPONIBILITIES
In the LDM team, I served as a graphic designer responsible for pitching, creating, and conceptualizing the brand visuals from the ground up including creating the logo, visual tone, brand assets, and mockups of the website.
CHALLENGE/PROBLEM
Our challenge was to make the brand visually stand out from its competitors. The process of selling and buying cars isn’t the most visually appealing so we were tasked to energize the brand.
GOALS/OBJECTIVE
We aimed to harness the captivating "superhero" aesthetic and channel it into compelling brand assets with the vibrant energy of comic book visuals. This was achieved by incorporating distinctive imagery treated with halftone effects and hand-drawn elements, infusing the Vehicle Hero brand with personality that distinctly sets it apart from its competitors.
TARGET AUDIENCE
Individuals looking to sell their cars and dealerships hoping to partner with Vehicle Hero and join their network.
