UX DESIGN | BRANDING

ALL DESIGN WORK DONE WHILE WORKING AT LAUNCH DIGITAL MARKETING/DEALER INSPIRE.

The Weaver Companies encompass a multifaceted consulting consortium, dedicated to addressing the intricate realms of environmental development, construction, and civil engineering. This collaborative network features a diverse array of specialized sub-brands, each offering unique services that collectively empower comprehensive land development solutions.

Landmarc Environmental Systems contributes expertise in sustainable ecological practices, ensuring environmentally conscious project outcomes. Anchor Construction excels in crafting robust structures that stand as testaments to engineering excellence and quality craftsmanship. Weaver Consultants Group brings a wealth of knowledge in intricate problem-solving, leveraging innovation to navigate the complexities of land development. Meanwhile, Sligo Systems focuses on Visual Compliance Monitoring Systems.

Together, these interconnected entities within The Weaver Companies harmoniously combine their strengths, making them a leading force in the industry, recognized for their dedication to excellence, sustainable practices, and holistic land development expertise.

ROLE/RESPONIBILITIES

In the LDM team, I served as a graphic designer responsible for creating visual mockups for Weaver's sites, including sub-brands. I collaborated with clients, project managers, and developers, and I also handled social and print collateral for Weaver Companies. Additionally, I performed quality assurance on the developer's implementation of my designs, ensuring alignment with the intended visuals and functionality.

CHALLENGE/PROBLEM

We faced the challenge of effectively demonstrating the full spectrum of Weaver's capabilities throughout the entirety of the project and making visual through-lines between all Weaver brands.

GOALS/OBJECTIVE

Our overarching objective was to craft an engaging, user-friendly informational platform that not only highlights Weaver's extensive capabilities but also achieves a seamless visual and tonal harmony across all Weaver brand entities. We aimed to present a cohesive ecosystem while ensuring that each sub-brand's website could independently shine as well. This synergy allowed us to convey a unified brand identity while preserving the distinctiveness and autonomy of each entity within the Weaver portfolio.

TARGET AUDIENCE

Potential clients and partners that want to look into Weaver’s portfolio and service capabilities.

Websites Designed

Brand and Print Design

My responsibilities extended beyond just designing website visuals. I also created essential brand assets, including print materials and social media content. This ranged from crafting impactful social posts for platforms like Facebook and LinkedIn to developing publications and case studies that showcased the impressive capabilities of Weaver and its various sub-brands.

This comprehensive approach played a crucial role in strengthening the brand's identity and making its strengths known within the industry.

Preview a Sample Publication, Here.

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